Fashion event in aid of Breast Cancer Awareness

Saturday, 12th September 2015

Private healthcare company, Columbia Asia, for the first time, organised a fashion event in aid of breast cancer awareness. Chief Executive Officer of Columbia Asia–South East, Mr Kelvin Tan launched the CSR event. The dazzling affair which was held recently at Empire Hotel Subang, was to raise funds for the Breast Cancer Welfare Association (BCWA).

Showing firm support for the cause, was Malaysia’s own supermodel, Amber Chia. Amber and her troupe of models from the Amber Chia Academy, took to the runway to showcase Zang Toi’s premier suit collection.

Also sharing the runway with the professionals were 14 children from the Columbia Kids Club, a club for child patients aged 12 and below. The 14 were winners of Love Your Mum, a Mother’s Day T-shirt design contest held earlier in May this year.

During the fashion event, the children wore their winning T-shirts. Their mothers too, modelled alongside their children and a prize was presented to the best catwalk duo! Leading this segment of the fashion show were none other than Amber Chia and her son.

During the segment, the mothers donned specially-designed Columbia Asia Breast Cancer Awareness 2015 t-shirts. The T-shirts were free with every minimum donation of RM30 that goes entirely to the BCWA fund. The amount donated will be used to sustain BCWA’s activities, particularly to upkeep their mobile breast screening vehicle.

Following the mother and child fashion segment, was another round of catwalk where the children wore the latest outfits by Guess Kids.

Back to News